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Branding

The Branding tab is the white-label surface for Beak ELM. Customize the platform name, tagline, login page colors, login page text, and feature highlights so the deployment matches the deploying organization's brand.

Platform Identity​

Sets the name and tagline shown across the application chrome.

FieldDefaultSurfaces
Platform NameBEAK ELMTop-bar title, browser tab, login page
TaglineEnterprise License ManagementTop-bar subtitle, login hero

Login Page Colors​

Customize the login page palette.

  • Accent Color — Primary brand color (default #f97316) — buttons, focus rings
  • BG Gradient From — Top of the login page background gradient (default #0a0f1e)
  • BG Gradient To — Bottom of the gradient (default #131b2e)

Login Page Text​

The headline and subhead shown on the login page.

FieldDefault
Hero TitleEnterprise License Management
Hero SubtitleOptimize software spend, track license compliance, and eliminate waste across your entire SaaS and on-prem portfolio.
Welcome TitleWelcome back
Welcome SubtitleSign in to manage your enterprise licenses

Feature Highlights​

Up to four feature highlights with title and description, shown as bullet cards on the login page. Defaults include AI-Powered Optimization ("Detect unused licenses, inactive users, and duplicate tools with intelligent cost-savings recommendations") and others.

Best Practices​

  • Set Platform Name and Tagline first — they propagate through every screen including the General Settings Application Info card.
  • Use a BG Gradient that contrasts well with the Accent Color so the login page CTA stands out.
  • Keep Hero Subtitle to one sentence — long subtitles wrap awkwardly on narrow viewports.
  • Test branding changes on the login page in an incognito window — the existing session caches the old branding until sign-out.